They are therefore worthy of mention here. These items were primarily used in the industrial areas such as Sawmills, Sugar Plantations, and Cotton Plantations, in the transportation field (to sell individual fares at a bulk discount), or by delivery services such as ice and dairy products, again to provide discounts.
The coupon books and cardboard tokens had certain advantages over their metal counterparts in that the initial costs were less and counterfeiting proved more difficult.
Additionally, some printers produced "generic" coupon books that a merchant could customize with a rubber stamp or simply by writing his name on the cover. The drawback was the lack of durability, only rarely were
detached coupons reused.
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W.H. Tupper Elton, LA
The Coupons in this book are good for $5.00
The coupon book system was an excellent mechanism through which to provide credit. Each book contained a numbered receipt corresponding to the book number. If a customer or an employee wished a credit of ten dollars he was issued a ten dollar coupon book (or punch card) and signed the attached receipt (or the card itself). As he purchased merchandise, the cashier would detach the appropriate amount of coupons.
Sometimes coupon books were printed locally. These are often rather plain. More ornate books were manufactured out-of-state by large printers, including:
Allison Coupon Company; Indianapolis, Indiana
Weldon, Williams, and Lick Company; Fort Smith, Arkansas
Globe Ticket Company; Atlanta, Georgia
Southern Coupon Company; Birmingham, Alabama
The Cargill Company; Houston, Texas
Southwest Ticket & Coupon Company; Dallas, Texas
Rand McNally & Company; Chicago, Illinois
Ovide B. LaCour, Inc. LaCour, LA
50 cent couponbook
Cardboard Good For Trade Token
Emile E. LeBlanc
Valentine, LA
Cardboard Good For Bakery Token
H. Nolting
New Orleans, LA
Cardboard Good For Trade Token
Dolese Brothers
Labadieville, LA
Pontchartrain Beach
Amusement Park
New Orleans, LA
Some single-use tickets (such as theater admission and amusement park ride tickets) are taken from large rolls.
These were generally convenience items and/or receipts rather than discount items or credit devices, and are not widely collected.
They can usually be differentiated from coupon book items by the location of the perforations; these will be on the ends of the coupon.
Collector interest in coupon books and cardboard tokens is not as strong as it is for metal tokens. While the demand for these is not high, the supply appears to be quite limited. The fact that most were destroyed as soon as they were used limits the number of coupons outstanding. Further, merchants were more likely to burn the paper items when they went out of use, while there would be some inclination to hold onto a metal token.
